business model innovation how dollar shave club disrupted gillette part 1 disc post 2

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we are in chapter 8

Go to Part 4, page 474 in your eBook MiniCase 6: How Dollar Shave Club Disrupted Gillette. Your job is to read it and then answer one the following discussion questions in that case. Your answer need to be relevant to the contents of this chapter 8 and in less than 200 words.

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WHAT MARKET OPENING DID ENTREPRENEURS, SUCH AS MICHAEL DUBIN WITH DOLLAR SHAVE CLUB, USE TO ENTER THE INDUSTRY? HOW DID THEY ENTER THE INDUSTRY? WHAT TYPE OF INNOVATION DID THEY USE, AND WHY WERE THEY SUCCESSFUL?

 

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