Business Research Unit 5 IP

Comprehensive Analysis of
a Fortune 500 Company

For this Individual
Project you will analyze publicly available information about a Fortune 500
Company and develop an assessment of the corporate strategy and its ability to
increase competitive advantage.

This assignment requires
you to obtain and analyze information at the company, industry and market
levels using various databases and reports found in the AIU library, such as
Hoovers and Dun & Bradstreet, in addition to at least eight (8)
professional or academic peer –reviewed articles.

Your analysis should
include an in-depth review of the Company’s most recent SEC Form-10k Annual
Report and Form DEF-14A Proxy Statement. These SEC filings can be found at the
SEC Edgar Database located at the URL . Pay particular attention to the Management Discussion and
Analysis (MD&A) sections of the SEC Form 10-K and the DEF-14A Proxy
statement.  Direct competitors are identified in the “Comparator
Group” section of the DEF-14A Proxy Statement. ) These SEC filings also contain
information relative to external and industry analysis that will be helpful in
your assessment of the Company’s strategy and competitive position.

A thorough analysis
requires evaluation of various external stakeholders:

  • Competitors
  • Industry
  • Vendors
  • Customers
  • Governmental
  • Communities

Internal stakeholders
that should be considered in the analysis include:

  • Shareholders
  • Board
    of Directors
  • Management
  • Employees

A comprehensive SWOT
analysis should be performed relative to the Company’s ability to improve its
competitive advantage.

The comprehensive
analysis should include both qualitative and quantitative elements, leveraging
information available in SEC Filings, business databases, and peer-reviewed

Your work should
demonstrate your ability to:

  • Apply
    critical thinking skills to analyze business situations.
  • Apply
    principles of quantitative and qualitative research to business cases.
  • Describe
    the opportunities provided by technology for businesses.
  • Appropriately
    use effective communication techniques.
  • Apply
    the standard of APA style to all research and writing tasks.

You will prepare a report
presenting the findings of your comprehensive analysis examining the Company’s
corporate strategy and its ability to increase competitive advantage. The
written report will have a body length of 10-12 pages excluding title,
abstract, references and appendices. Quotation limits should be Not more than
10% of the body of the paper can be quotations, all of which must be properly
attributed in APA format.


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