Post a message that explains and discusses why it is important for businesses to use CRM strategies to manage their customer information. Support your post with at least two peer-reviewed scholarly journal references.
– 300-400 words
– Support your post with at least two peer-reviewed scholarly journal references.
– Baltzan, P. (2017). Business Driven Technology (7th ed.). New York, NY: McGraw-Hill Irwin.
Read: Baltzan, Chapters 11-13
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