busn 420 discussion board week 5

Post a message that explains and discusses why it is important for businesses to use CRM strategies to manage their customer information. Support your post with at least two peer-reviewed scholarly journal references.

– 300-400 words

– Support your post with at least two peer-reviewed scholarly journal references.

– Baltzan, P. (2017). Business Driven Technology (7th ed.). New York, NY: McGraw-Hill Irwin.

(ISBN 978-1-259-56732-2)]

Read: Baltzan, Chapters 11-13


 

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