Conduct a Case Analysis on IKEA; use APA

Conduct a Case Analysis on IKEA; use APA standards and contain the five distinguishable sections outlined in the article with the titles below as headers:Section 1: Introduction Strategic Case Analysis in which you provide information regarding the history of the company, its mission and vision statements and its major product lines or services. This will be followed by a discussion of the industry or industries that the company operates in. The conclusion of this assignment will discuss the major competitors in this industry. This section of the paper will be based primarily on your research.Section 2: External Analysis in which you provide an analysis of the external environment using the PESTEL framework and Porter’s Five Forces. This is followed by a discussion of the strategic grouping of the industry. The paper ends with a discussion of opportunities and threats. This section of the paper will be based on a combination of your research, the text concepts and some creative thinking on how the external environment works.Section 3: Internal Analysis in which you will include information about the financial health of the company. This section should contain the calculation of relevant profit ratios, activity ratios, leverage ratios, liquidity ratios, and market ratios and answer any crucial financial questions. This is followed by a discussion of the internal strengths and weaknesses of the company. This section of the paper will be based on your research, the text concepts, your financial ratio analysis and some creative thinking regarding the internal environment.Section 4: Diagnosis in which you aggregate all the information from Sections 1, 2 and 3 and describe the major problem(s) and opportunities facing the company at this point in time or in the near future. This paper is based on your analysis to date and the text concepts. No new research material is presented in this part of the paper.Section 5: The Formulationin which you propose at least three feasible solutions and test them against possible alternatives. This section of the paper is based on your creative thinking regarding applying the text concepts to your company’s situation. No additional research is required.Section 6: The Implementationin which you detail how the company should put into action the solution(s) proposed in the Formulation stage. This section of the paper is based on your creative thinking regarding applying the text concepts to your company’s situation. No additional research is required.


 

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