DESCRIBE HOW SPECIFIED MULTICULTURAL ISSUES MAY IMPACT THE MARKETING APPROACH FOR GIVEN PRODUCTS IN A GIVEN MARKET.

DESCRIBE HOW SPECIFIED MULTICULTURAL ISSUES MAY IMPACT THE MARKETING APPROACH FOR GIVEN PRODUCTS IN A GIVEN MARKET.

Describe how specified multicultural issues may impact the marketing approach for given products in a given market.
Describe how specified multicultural issues may impact the marketing approach for given products in a given market.
SUBDOMAIN 309.2 – GLOBAL BUSINESS Competency 309.2.4: Cultural Sensitivity – The graduate demonstrates sensitivity to cultural differences that impact business practice in foreign markets. Objective 309.2.4-05: Describe how specified multicultural issues may impact the marketing approach for given products in a given market. Objective 309.2.4-06: Explain how cross-cultural communication issues affect marketing strategies. Objective 309.2.4-07: Evaluate the impact of specified cross-cultural ethical differences on marketing strategies. Introduction: Ethical situations may arise when entering a new international market. For example, specific marketing strategies currently in use in the United States and European countries may not be appropriate strategies for an Eastern Asian market. Task: Introduction: Businesses large and small now compete in a truly global economy. To be successful in another country it is essential to understand and appreciate the cultural differences that exist. Business practices and ideas that work well here in the United States may not necessarily be expected to do so in other cultural environments. If you were considering an expansion of your current business into an Asian country, what cross cultural challenges might you encounter? Task: Write an essay (suggested length 35 pages) in which you do the following: A) My healthcare company is choosing to expand into the Asian market of Japan because of the opportunity to market healthcare solutions for their aging population into the future, Japan is a mature market with a long standing stable political and business relationship with the U.S., and is a high tech incubator with a highly educated and available workforce. Three cultural differences which need to be considered when expanding into this market from the U.S. are the difference in the corporate human resource (HR)or corporate culture approach, differences in decision making styles and conflict…; SUBDOMAIN 309.2 – GLOBAL BUSINESS Competency 309.2.4: Cultural Sensitivity – The graduate demonstrates sensitivity to cultural differences that impact business practice in foreign markets. Objective 309.2.4-05: Describe how specified multicultural issues may impact the marketing approach for given products in a given market. Objective 309.2.4-06: Explain how cross-cultural communication issues affect marketing strategies. Objective 309.2.4-07: Evaluate the impact of specified cross-cultural ethical differences on marketing strategies. Introduction: Ethical situations may arise when entering a new international market. For example, specific marketing strategies currently in use in the United States and European countries may not be appropriate strategies for an Eastern Asian market. Task:


 

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