In last week’s Assignment, you conducted a literature review examining effective health communication campaigns. As you explored this week, the majority of effective health communication campaigns integrate health behavior theories and models. As a health educator, how will you determine which health behavior theory or model is most appropriate when creating a health communication campaign?
For this Discussion, consider your literature review from last week. Select a stage of change pertaining to your selected health topic. Then, develop a tri-fold brochure for your health communication campaign that demonstrates your selected stage of change. Remember to create a brochure that is appropriate for your target population and includes a health message that will support your overall health communication campaign for the course.
Post a brief description of the brochure that you plan to develop for your selected health topic including the draft of the brochure that you created. Explain why you selected the stage of change and how this stage of change is incorporated into your brochure. Be specific and provide examples.
Remember to begin interaction with your colleagues in the Discussion no later than Day 5 and continue engaging through Day 7 and critique your colleagues’ brochures on the following areas:
- Appropriate stage of change
- Visual appeal
- Readability/Health literacy
- Clarity of message
- The brochure represents a good source of health information
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