The product is “Mac Air Book”
Measuring consumer perceptions is an important part of positioning.
way product are positioned in the minds of consumers and shows these perceptions on a graph whose
axes are formed by product attributes.
For Capstone Part 2, create a perceptual map using 2 product attributes. Figure 2.5 (page 62 of the
textbook) gives a great example. Include at least 6 of your brandâ€s competitors on your map. Along with
your perceptual map, submit a paragraph (minimum 5-6 sentences) summarizing your findings
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