Multi-Channel vs. Omnichannel Marketing
Watch the video on omni channel integration.
Â· Develop a digital (online and mobile), direct and social marketing communications plan to add to your IMC plan for the company or product you are working on in your hypothetical business.
Â· First, complete and upload the social media checklist. Second, what social media channels would you use and why?
Â· Third, how would you modify the messaging specific to digital (online and mobile), direct and social media? Provide an example to illustrate this point.
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