Principles Of Marketing

In this assignment, you will create a memo for your NewShoes simulation leadership team explaining your current stance with the competition and how you plan to move forward as it relates to expanding globally in order to be successful in the long term. You are to apply what you have learned from the last 8 decisions from the NewShoes simulation to complete this assignment.

You are to address the following in your memo:

  • How your NewShoes organization can remain competitive from a Marketing perspective
  • Summarize your decisions throughout the simulation and the current status of your NewShoes organization. Explain how you analyzed your results from the previous decision period using the purchased market research, the Income Statement, Dashboard, and other tools available to you.
  • Explain your Competitive Advantage over your Competitors.
  • Provide your recommendations for the company moving forward based on your current status in the simulation and your goals for global expansion.


  1. Please submit your assignment using the Global Expansion Memo Template
  2. Your policy should be no more than 600 words in length
  3. Accurate description and reference of all concepts and theories used in completing your submission
  4. Well-organized clearly presented work (free from excessive spelling and grammatical errors).
  5. Properly cited sources using APA 6th edition.


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