project-design-proposal-for-a-gift-shop

Value: 25%

Task

Project Design Proposal

Your project brief has been accepted by Senior Management and a design project has been formally commenced. You have been appointed as both Project Manager and Chief Designer for the project.

Your tasks are to:

1.Update your project brief with full details of:

  • Objectives, Outputs and Targets,
  • Success Criteria.

2.Write a Project Design Proposal that covers the following:

  • Design aims;
  • Outline of the proposed design;
  • Proposed evaluation methods.

Your first task updates your initial project document. The update should now reflect the complete user requirements and your objectives, outputs and targets for the project. This update will probably not exceed two (2) pages.

The Project Design Proposal should outline firstly your design aims for the project and how they will meet the user requirements.

You should then give a brief outline of your design. This should be mainly written, rather than be drawn, and you should describe and discuss HOW your design will enhance the user experience (UX) of the user while meeting their requirements,

You may also want to refer to design principles to support your argument.

Finally, you need to discuss how you will test your design for usability, UX, and its fit to the requirements. Again you will want to support your argument with reference to principles. You do not need to produce a full test plan at this time.

Rationale

The rationale of this assignment is to test student’s ability to capture, develop and understand user requirements for an interface design project and develop those requirements into Objectives, Outputs and Targets. From the requirements, the student should also be able to develop the Success Criteria for the design. The assignment will also test the ability of students to plan and develop a design that meets the user requirements and enhances the user experience.

Marking criteria

Question

HD

DI

CR

PS

FL

Updated Project Brief Comprehensive project brief with excellent overview that clearly articulates the objectives & success criteria Very detailed project brief with very good overview that articulates the objectives & success criteria Thorough project brief with good overview that conveys the objectives & success criteria Adequate project brief with overview that gives a good idea of the objectives & success criteria Inadequate or incomplete project brief that does not convey or does not have the objectives & success criteria
Design Aim Comprehensive and clear statement of design aim showing how it meets all user requirements, with references Very detailed statement of design aim showing how it meets most user requirements, with references Thorough statement of design aim showing how it meets many user requirements, generally with references Adequate statement of design aim showing how it meets some user requirements, with some references Inadequate or incomplete statement of design aim that does not show how it meets user requirements with few or no references
Outline of proposed design Comprehensive and clear discussion of design, with clear examples, showing how the design meets all user requirements and design principles with references Detailed discussion of design, with examples, showing how the design meets most user requirements and design principles with references Thorough discussion of design, with examples, showing how the design meets most user requirements and design principles with some references Adequate discussion of design showing how the design meets many user requirements and design principles with some references Inadequate or incomplete discussion of design, with no examples, fails to show how the design meets user requirements and design principles with few or no references
Proposed evaluation method Comprehensive and clear statement of proposed evaluation method with excellent discussion of reasons for use, expected outcomes and analysis plans Detailed statement of proposed evaluation method with good discussion of reasons for use, expected outcomes and analysis plans Thorough statement of proposed evaluation method with reasonable discussion of reasons for use, expected outcomes and analysis plans Adequate statement of proposed evaluation method with some discussion of reasons for use, expected outcomes and analysis plans Inadequate or incomplete statement of proposed evaluation method with no discussion of reasons for use, expected outcomes and analysis plans

Presentation, spelling and Grammar

(-5 marks)

Up to 5 marks may be deducted for poor presentation, spelling and grammar

Referencing

(-5 marks)

Up to 5 marks will be deducted for not providing / following the proper APA style of referencing. Note that the guide for APA referencing is provided in the Resource section of Interact site

Presentation

Include your and subject details with your answer in a MS Word document. Your Project Design Proposal should NOT exceed three (3) pages, excluding references. You will need to reference all literature using the APA 6th edition referencing style.

Requirements

Online submission via Turnitin is required for this assignment.

 

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