Project Execution


Winsome Manufacturing
Company produces plastic storage containers and sells them to the home consumer
through home sales events. At the company’s quarterly meeting, the head of
marketing described a new product to be introduced in the first quarter of the
next fiscal year, approximately 9 months from now. The product will be a
room-sized plastic storage unit suitable to the outside of the home; it is
similar to a competitor’s product but will have significantly more features.
This product will open new markets for the sales channel, lay the foundation
for add-on products, and generate new revenues. Management has only seen
preliminary sketches of the potential product but are very excited by the new

The project will require participation
from the design, production, purchasing, shipping, sales, and marketing
departments. Winsome Manufacturing owns a line of suitable injection molds, so
all manufacturing will be done in-house. The project manager for this project
has not yet been selected, but that decision is expected to be made in the next

A preliminary project
initiation meeting will result in the identification of the project sponsor,
selection of a project manager, and creation of the project charter. A manager
in the production department who knows you are taking a college project
management course asks you to prepare a brief report to help him prepare for
the meeting by answering the following questions:

  • Who
    are the project stakeholders? How will they be involved in the project?
  • Who
    should be the project sponsor? Why?
  • From
    which department should the project manager come? Why?
  • What
    skills and experience are likely needed by the project manager for each
    phase in the project life cycle, and how do they differ between the
    various phases?
  • What
    type of communication plan will likely be needed during the project?

    • What information should be shared with the project
    • What is the mechanism that could be used for each type
      of information?
    • What is the frequency with which information should be
    • What should be done if project communications are not
      proving to be effective?
    • What technology could be used for project
    • At what point could communication about the project
      become an ethical or legal issue?
  • What
    information should be included in the following elements of the project

    • What is the problem the project proposes to address?
    • What business opportunity might project completion
    • What is the business case for undertaking the project?
    • What is the financial impact of the project?
    • What are the expected results of the project?
    • What value will the project add?
    • What are risks that might be involved with undertaking
      the project?
    • What is the potential impact to the company if the
      project is not undertaken?

Present your findings as
a Word document of 4 pages (not including title and reference pages) formatted
in APA style.


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