1. What is the average bounce rate for the entire website?
2. How many people are on the website right now (live data) and what source drove the most live
3. What information can you glean about new vs returning customers. What percentage of visitors are
returning visitors to the site, as opposed to new visitors?
4. What recommendation can you offer Google based on the metric â€œusers by time of dayâ€?
5. Which social media platform was most profitable (either in terms of revenue generation or
6. Compare and contrast the differences between Apple iphone users and Google Pixel 3 users in terms
of Acqisition, Behavior and Conversions?
7. What search query, aside from (not set), drove the most traffic to the site?
8. What can you comment about the Google Merchandise Storeâ€s Google Adwords Campaign strategy?
Do you think they are doing a good job? Why or why not?
9. Looking at the Behavior Flow diagram, which product category is the most and least profitable for the
company? What differences do you see between these two product categories? (make sure to change
the drop down menu on top to â€œProduct Categoriesâ€)?
10. How do users from New Jersey differ from users from California with respect to Acqisition, Behavior
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