Strategic Planning: Communication Plan

UNIT 7

Topic: Execution

Benchmark – Strategic Planning: Communication Plan

Details:

Using your completed action plan, create a 500-750 word communication plan for disseminating your action plan to all of the stakeholders. Which strategies do you plan to utilize and why? Your plan should demonstrate how you plan to use formal and informal communication channels to implement the plan.

In addition, explain how the communication plan addresses what you are hoping to achieve with your strategic goal. What leadership or managerial skills will you draw upon in implementing this plan?

While APA format is not required for the body of this assignment, solid academic writing is expected, and documentation of sources should be presented using APA formatting guidelines.

RESOURCES

Textbook

1. Management

Read Chapters 10 and 17 and the Appendix in Management.

http://gcumedia.com/digital-resources/cengage/2013/management_ebook_11e.php

Electronic Resource

1. Communications Planning: Getting the Right Messages Across in the Right Way

Read “Communications Planning: Getting the Right Messages Across in the Right Way,” located on the Mind Tools website.

https://www.mindtools.com/CommSkll/CommunicationsPlanning.htm

2. Creating Adaptive Organizations

Read “Creating Adaptive Organizations,” by Kenney (2010), located on the American Management Association (AMA) website.

http://www.amanet.org/training/articles/Creating-Adaptive-Organizations.aspx

3. The Adaptive Organization: Fostering Change in Five Areas

Read “The Adaptive Organization: Fostering Change in Five Areas,” by Kenney (2010), located on the American Management Association (AMA) website.

http://www.amanet.org/training/articles/The-Adaptive-Organization-Fostering-Change-in-Five-Areas.aspx

e-Library Resource

1. Complexity Leadership Generates Innovation, Learning, and Adaptation of the Organization

Read “Complexity Leadership Generates Innovation, Learning, and Adaptation of the Organization,” by Geer-Frazier, from Emergence: Complexity and Organization (2014).

https://lopes.idm.oclc.org/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=98793396&site=eds-live&scope=site

2. The Adaptability of Management Models Across Cultures

Read “The Adaptability of Management Models Across Cultures,” by Yuksel and Durna, from International Journal of Economic and Administrative Studies (2015).

https://lopes.idm.oclc.org/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=a9h&AN=100379192&site=eds-live&scope=site

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