The AIDA Model

AIDA is the most common model used for designing advertisements. Select a full-page advertisement from a recent national magazine edition and analyze the design using the AIDA model. Include a scanned copy of the advertisement or a link to the advertising campaign for discussion purposes.


Create a 300-400 word response discussing the following questions:

  • Which elements of the advertisement work well? What could you do differently? How do the different elements relate to each other?
  • Provide an example of how marketers are integrating social media tools such as Twitter, blogs, and Facebook into an advertisement. Discuss how successful these efforts have been. What could be the learning for marketers from these efforts in applying social media to marcom?


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