week 5 short paper

Find a company that you want to research and write a short 3-4 page response in APA format.

Topic: Why is holding on to a good reputation not as easy as it appears in today’s marketplace? Consider the challenges that may appear for a company in an IMC from a Public Relations, Publicity and/or corporate advertising perspective.

Here is a guide to follow:

  • Page 1 – Title Page
  • Page 2 – Introduction
  • Page 3 – 4 Response to Question
  • Page 5 – Conclusion
  • Page 6 – Reference Page


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