Write 9 pages thesis on the topic implication of unlimited and uncontrolled advertising to children. In the 1930s, businesses and corporate entities in the UK created clubs, and national food advertisers embedded their advertising to children in popular culture (Asquith, 2014). This provided the impetus for the creation of a system through which brand socialization became the norm, rather than the exception. Children were expected to socialize and identify with various stars and brands like Snow White and Mickey Mouse in order to get an identification and connection to various brands.
This system made children brand-conscious and since there were few laws limiting corporate entities that that time, the businesses built a tradition of seeking brand-consciousness and brand-loyalty amongst child-consumers (Asquith, 2014).
However, this position proved to be problematic because it came with various unorthodox issues and matters. First of all, children lack the ability to make informed choices and take decisions based on a clear conscience at the standard of a consenting adult. Secondly, children in the UK have often been kept from the workforce. Hence, they have a limited earning capacity and cannot pay for their products. The legal struggle against child labor came to the fore after the Second World War. And this meant that children were solely reliant on their parents for money to pay for products. Hence, there was the need for corporate entities to be limited in their quest to entice children and get them to be addicted or connected to their brands as a means of making money and enhancing their earning capacities.
Various studies have been presented on the impact of uncontrolled advertisements on children. One of them conducted by Pettigrew et al (2013) indicated that aggressive advertising tactics by corporate entities got parents and children to assess various brands to be assessed favorably. In other words, the advertising caused both parents and children to be so much desirous and expectant of given products and this proved to be problematic for families. This is because products that have adverse health implications that are properly advertised are likely to be seen in a positive light, and this will prove to be problematic and issue ridden. So, in spite of the fact that the products will be purchased, they will have detrimental effects on the consumers, notably children and this will have an adverse impact on society at large.
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